For independent businesses

20+ happy businesses

Your regulars make your business.
Keep them loyal

You know your regulars by sight. A paper card doesn’t help you stay in touch. Go digital with RealWards to thank them, track their visits and give them a reason to return. All with the same familiar routine at your counter.

Create my programmeHow it works

Loyalty makes a difference.

5–25× more expensive

Your customer acquisition cost

to attract a new customer rather than keep an existing one.

According to Harvard Business Review

69 % of consumers

shop more often

A loyalty programme encourages them to do so, according to the consumers surveyed.

According to Shep Hyken, 2025

6× more money

is earned

Regulars spend six times as much per year on average as occasional customers in the businesses studied.

According to Square, 2026

BFM Business · Loyalty cards and responsible shopping (in French).

Watch on YouTube

From paper cards to digital loyalty

Paper card

Free your customers’ wallets from the paper card clutter.

A creased RealWards paper loyalty card with three stamps against a peach gradient background.

With a paper card

  • Customers lose their loyalty progress

    A lost card, missing stamps and a reward that slips further away. Customers lose a good reason to come back.

  • Your customers stay strangers

    You can’t tell who comes back, who has stopped visiting or how often your customers drop in.

  • Customers leave and don’t return

    A customer forgets about you? Without a way to reach them, you can’t give them a reason to come back.

  • You’re left guessing

    How many customers does your card bring back? You can’t reliably measure how well it works.

Digital loyalty

A fresh take on loyalty!

An illustration of a RealWards digital loyalty card on a phone, with a 3D NFC counter stand and a lilac and sage background.

With Realwards

  • A loyalty card on their phone

    Customers open their loyalty card on their phone. No paper, no lost stamps. Apple Wallet and Google Wallet integrations are in preparation.

  • Get to know your customers

    Customers sign up in moments with a QR code or NFC tap. Get to know them and follow their loyalty journey.

  • Bring customers back automatically

    Automated texts, notifications and proximity reminders are in preparation to help you stay on customers’ minds after their visit.

  • Turn customers into advocates

    Encourage happy customers to leave a Google review and give new customers a reason to discover your business.

3 steps.
Bring loyalty to life.

A programme that feels like your business. A stand on your counter. New habits for your regulars.

  1. Make the programme yours.

    Choose the rewards you’d like to offer. Your NFC stand gives customers instant access to their card at the counter.

  2. A quick tap to get started.

    Customers tap their phone or scan the QR code. They verify their number by text and open their loyalty card, with no app to install.

  3. Help loyalty grow.

    Verify visits, give out rewards and track referrals. See your programme in action from your business account.

Need a hand? We’re here to help you get started.

The next visit
starts today.

You already do the most important thing: make people feel welcome. A loyalty programme gives that relationship another reason to grow.

Give them a reason to return

A clear, achievable reward that feels right for your business. Customers know what they can look forward to next time.

A happily surprised customer discovers an offer on his phone on a local shopping street.

Turn regulars into advocates

Happy customers can share their personal link with friends. You choose how to thank them both.

Two friends at a café table: one shows the other a great local spot on his phone.

See what’s working

Track visits, referrals and redeemed rewards. Compare periods to make better decisions about your offers.

A shop owner checks her laptop in a bright office with exposed brick and plants.

Your digital loyalty programme.
More than a simple loyalty card

At the counter and between visits, give customers a reason to come back. Explore what you can set up with Realwards.

Their next reward is right in their pocket.

Same familiar routine. A card on their phone. Customers can see their progress and have a reason to come back.

  • A digital card, without another app
  • Easy access at the counter with QR or NFC
  • Rewards that suit your business
  • Visit tracking from your dashboard